Just as early explorers in the southwest searched for El Dorado, the legendary city of fabulous wealth, today's buyers and sellers search for the ultimate in professional real estate service. In today’s fast paced market with numerous franchised conglomerate establishments encompassing lending, escrow, title etc., this is not an easy task. El Dorado Realty SoCal, the finest firm of its kind, is one of the last providers of friendly personal assistance in a time-honored tradition of meeting the needs of our clients. In the Old West a man was only as good as his word, and we have taken this to heart by making the Golden Rule our company policy. Proudly independent, we evaluate our performance by the level of satisfaction enjoyed by our clients.
“Be aware that you are hiring an individual agent, not a highly advertised franchise or name on the brokerage door. Century 21, Coldwell Banker, ERA, RE/Max, Prudential and all the other national firms spend millions of dollars annually on image advertising. But real estate sales is a very local, individual business that is dependant on the skills of the individual. The local independent,non-franchised real estate brokerages are often more effective in their markets than are the nationwide franchise affiliates.”
[Quote - Robert Bruss – nationally syndicated real estate columnist]
“Be aware that you are hiring an individual agent, not a highly advertised franchise or name on the brokerage door. Century 21, Coldwell Banker, ERA, RE/Max, Prudential and all the other national firms spend millions of dollars annually on image advertising. But real estate sales is a very local, individual business that is dependant on the skills of the individual. The local independent,non-franchised real estate brokerages are often more effective in their markets than are the nationwide franchise affiliates.”
[Quote - Robert Bruss – nationally syndicated real estate columnist]